FGII empowers consumers to optimise their health insurance

Future Generali India Insurance Company has rolled out a campaign #MakeYourChoice to encourage consumers to exercise the power of choice. 

 

Conceptualised by Mullen Lintas, the films showcase how FGII can give consumers the choice to be the architect of their health insurance needs. 

 

The first film showcases a woman embracing her health and fitness priorities. The second film celebrates the choices of a young married couple who have decided to not have children. It revolves around a relatable conversation between a couple before attending a family function. The third film showcases an accident-prone brother and a concerned sister. Through a quirky narrative it depicts how people are accident prone, and thus an accident booster is appropriate for them.

Ruchika Malhan Varma, chief marketing officer, Future Generali India Insurance Company, said, “As a ‘Lifetime partner’ to our customers, we remain heavily invested in understanding their evolving needs and providing them with innovative solutions that address them. Our customer insight bought forth a growing need for customisation and the ability to design a policy suited to the unique health needs of each individual. This motivated us to create a proposition with comprehensive features that helps customers pick and choose from a wide array of features comprising 17 base features and 20 optional product features to choose from as part of our D.I.Y Health policy." 

 

Varma added, "Our campaign celebrates the element of choice for our customer be it in life or insurance. Crafted around unique insights, it draws parallels between the life of the user and the most relevant health insurance feature to them, in a way that resonates with the viewer immediately.”

 

Kapil Ojha, executive creative director, Mullen Lintas, said, “What good is a choice if it isn’t yours and yours alone? This is where we wanted to steer the conversation with this campaign. Because D.I.Y Health aptly gives you that level of power to choose. Also, we realised that each of the choice components that one can add or drop in the insurance spoke to different people across various life stages. Hence, to push the relatability quotient further, we crafted multiple insightful stories with situations and examples that I am sure most people may have definitely come across at some point in their own lives.”