Flipkart has rolled out a campaign 'kuch khaas kamao’ (earn something special) to showcase how sellers are experiencing growth and fulfillment by transitioning their local businesses online through Flipkart Seller Hub.
The film showcases a father's transformation from a busy business owner to an engaged family man. Through the eyes of his curious son, the film captures the father's newfound presence at home, who begins to wonder about the secret behind this change. The child expresses his contentment with his father's increased time spent with the family, highlighting their playful interactions and the comical mishaps while attempting household tasks. As the mystery unravels, the boy discovers the secret behind his father's newfound time: the Flipkart Seller Hub. The film depicts how Flipkart’s support and resources have enabled sellers to streamline their operations, automate certain tasks, and ultimately free up more time with their loved ones.
Rakesh Krishnan, vice president and head - marketplace, Flipkart, said, “As a homegrown e-commerce marketplace, we are driven by an unwavering commitment to empowering sellers nationwide through innovative initiatives and solutions. In this era of digital commerce, our focus lies in nurturing MSMEs from tier-2 and tier-3 cities through digital training and implementing seller-first policies that enable them to unlock their growth potential and expand their businesses. The campaign ‘Kuch Khaas Kamao’ showcases the sellers who partnered with Flipkart to achieve qualitative merits such as time beyond the financial gains. Through consistent support, we have enabled business owners to unlock their true potential, and drive business excellence while safeguarding the harmony between work and personal life. Flipkart is paving the way for a new era where success encompasses financial achievements and the priceless treasure of work-life balance.”