Flying Machine calls it splits with Justone Du Plessis

For its latest brand film to promote its F-Lite denims, lifestyle brand, Flying Machine has collaborated with South African freestyle champion Justone Du Plessis. This is the first of five films that the brand has done this season.

 

For the brand film, Du Plessis reportedly did a record 250 splits on the day of the shoot in a pair of F-Lite denims.

 

Alok Dubey, CEO - lifestyle brands division, Arvind Lifestyle Brands said, “Our customers will not only enjoy this film but see for themselves how the F-Lite denim is designed to suit their lifestyle of non-stop fun and action – the proof is here.”

 

Malvika Mehra, CCO, Dentsu India said, “What do you do when you get a brief for a fantastic product? You keep it simple and do a fantastic product window. One that lasts a full 30 seconds. With Justone, our freestyle champion, we didn’t need to say much, the proof was in the pudding.”

 

The TVC is already live on social media and will be airing on TV and cinema theatres soon.

 

Credits:

 

Creative Agency - Dentsu Network Advertising 

 

Chief Creative Officer - Malvika Mehra

 

Executive Vice President - Samrat Chengapa

 

Sr. Creative Director, Art - Mark Flory

 

Creative Director, Art - Vimalkirti Deshmukh

 

Creative Director - Copy - Madhumita Chaudhury

 

Films Producer - Shernaza Rasul 

 

Account Director - Manoj Rajpurohit

 

Account Supervisor - Divya R 

 

Account Executive - Sahil Pradeep

 

 

Production House - Mindblowing Productions, SA

 

Director - Shamiel Soni

 

Producer - Javed Aboobekar

 

VFX Supervisor - Nemal Gelbert