Campaign India Team
Apr 23, 2021

For Ramadan, Apis India highlights the beauty of bonding over food

Watch the campaign conceptualised by Sociapa here

FMCG brand Apis India has launched a film-led digital campaign for Ramadan. The campaign stems from the insight that the holy month of Ramadan brings family and friends together, strengthening bonds of kinship, especially over food. Apis’ campaign promotes its range of dates, one of the most consumed food items in this month. Creative agency Sociapa has conceptualised the campaign.
 
Pankaj Mishra, CEO, Apis India, said, “With Ramadan taking place in the shadow of Covid for the second time, the importance of sharing and caring for each other has been realised by all. The pandemic has highlighted the human values to be shared by fellow citizens. This is the true spirit of Ramadan.”
 
The campaign, produced by Going Rogue Studios, will leverage social media and digital platforms.
 
 
Source:
Campaign India

Related Articles

Just Published

24 minutes ago

Clean Creatives highlights fossil fuel risks in ...

The group is urging shareholders to demand greater transparency on fossil fuel-related risks, before approving the merger.

25 minutes ago

Greenwashing allegations against Mars lead to AMV ...

Former creative partner at the agency Polina Zabrodskaya alleges 'harassment and discrimination' after raising concerns about campaigns.

27 minutes ago

Coca-Cola media business contract lies between ...

Incumbent WPP first won the business in 2021, and formed a bespoke unit called WPP Open X dedicated to the beverage brand client.

1 hour ago

WPP and Bain mull sale of Kantar Worldpanel data ...

The deal could give WPP, which owns a 40% stake in the research company, a new source of cash after the ad giant suffered a $55 million profit drop in its latest earnings.