GNC has rolled out a campaign 'no compromise' featuring actor John Abraham to inspire fitness enthusiasts.
Conceptualised by Korra Worldwide, the film showcases Abraham nudging fitness enthusiasts towards a 'no compromise' approach for their routines and fitness supplements so they can achieve the desired results with GNC. The film through Abraham aims to make people realise that it’s not just by doing more but taking the right nutrition that gets you results.
Ashutosh Taparia, managing director, Guardian Healthcare, said, “We are thoroughly delighted to have a long-standing partnership with Abraham. Being an icon and inspiration for many in health and fitness, John has always lived by the approach of 'No Compromise' when it comes to health and fitness products. He is synonymous with discipline, commitment and fitness which are values GNC and its consumers across India believe in.”
Ankit Kapor, chief marketing officer, Ananta Capital, said, “The campaign comes from a simple insight that when you compromise on your nutrition, you compromise on your health and wellbeing. GNC, with more than 87 years of experience, has science-backed formulations and innovations that have earned the trust of consumers across the globe. We believe it is our responsibility to deliver world-class products where there is 'No Compromise' on the quality, ingredients and therefore the results for the consumers. “
CREDITS:
Agency: Korra Worldwide
CEO: Gaurav Nabh
CCO: Deepak Kumar
Creative team: Himanshu Himthani, Rohit Gite, Akshay Dhingra, Sanyam Sharma, Vinnie Verma, Bijoy Labuktongbam
Client servicing: Mehak Mittal, Akshita Kakkar, Jhanvi Midha
Planning: Abhijit Sharma
Business development: Karan Arora
Production house: Ignition Films
Producers: Archana Iyer and Partha Sarkar
Director: Ken Rolston
