Ashish Bhasin, chairman and CEO, Dentsu Aegis Group, South Asia in conversation with Laura Ries
Before she addressed the delegates at Goafest 2017, we at Campaign India got Ashish Bhasin, chairman and CEO, Dentsu Aegis Network, South Asia to interview Laura Ries, co-founder, Ries & Ries, marketing strategist and a best selling author.
In this interview, Ries talks about how India has a natural advantage in branding thanks to Bollywood and highlights the one thing that Indian advertising should take away from the event and her session.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=268&w=401&q=100&v=20250320&c=1)
While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for specialised services.
Campaign Explainer: India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, platform accountability and Musk-era moderation gaps.
.png&h=268&w=401&q=100&v=20250320&c=1)
Mass appeal is not where most brands are focused anymore. Here are five trends that will shape marketing this year.
Hub launches with four 'Super Agents'.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
