Campaign India Team
Apr 12, 2023

Harbhajan Singh and Sreesanth have a heated debate again, this time over Zomato's name

Watch the film conceptualised in-house here

Zomato has rolled out a campaign featuring cricketers Harbhajan Singh and Sreesanth to showcase how customers mispronounce its brand name. 
 
Conceptualised by the brand's in-house team, the film showcases the cricketers who had a famous on-ground spat together in an elevator. Just before Singh enters the elevator that Sreesanth is already in, a Zomato delivery guy is shown departing.
 
Singh begins to push Sreesanth's buttons by saying 'learn how to deliver things on time through Zomato'. The duo then begin to quarrel about the correct pronunciation of Zomato. The film ends by stating that no matter how people pronounce the brand name, it aims to deliver food on time. 
 
 
Source:
Campaign India

Related Articles

Just Published

21 hours ago

DeepSeek: Accelerating the path towards AI ...

While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.

22 hours ago

Omnicom 'incredibly well prepared' for IPG merger; ...

In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG.

22 hours ago

Google Meridian: Campaign effectiveness or cost ...

Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But could it also lead to cost escalations?

22 hours ago

Kaizzen enters public affairs, making a play in ...

With India's evolving regulatory landscape, the agency’s expansion into public affairs is aimed at bridging the gap between businesses and policymakers through strategic advocacy.