Campaign India Team
Apr 12, 2023

Harbhajan Singh and Sreesanth have a heated debate again, this time over Zomato's name

Watch the film conceptualised in-house here

Zomato has rolled out a campaign featuring cricketers Harbhajan Singh and Sreesanth to showcase how customers mispronounce its brand name. 
 
Conceptualised by the brand's in-house team, the film showcases the cricketers who had a famous on-ground spat together in an elevator. Just before Singh enters the elevator that Sreesanth is already in, a Zomato delivery guy is shown departing.
 
Singh begins to push Sreesanth's buttons by saying 'learn how to deliver things on time through Zomato'. The duo then begin to quarrel about the correct pronunciation of Zomato. The film ends by stating that no matter how people pronounce the brand name, it aims to deliver food on time. 
 
 
Source:
Campaign India

Related Articles

Just Published

8 hours ago

South Korea fines Meta $15 million over data breach

Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.

8 hours ago

Amazon India launches Creator Central to streamline ...

The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.

9 hours ago

Phyllis Project: Attempting to rewrite the script ...

The initiative aims to reshape DEI in APAC, empowering women to thrive in advertising through mentorship, community, and practical training.

10 hours ago

Skoda India banks on localised marketing to ...

The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.