Campaign India Team
Aug 31, 2021

Hero Lectro flaunts what it wants

Watch the film conceptualised by 82.5 Communications here

Hero Lectro has rolled out a TVC titled #WantItFlauntIt, to showcase the electric capabilities of its e-cycle. Conceptualised by  82.5 Communications, it depicts the flirty banter between a girl and a boy. 
 
The film opens with a girl waiting in the elevator, along with a few other people. A boy with the Lectro e-cycle tries to enter the elevator, but the girl teases him saying he has to wait and shuts the elevator. He then gears up with his cycle equipment and finds another route to reach the exit of the lift. He lands on the destination floor at the same time as the people in the elevator. The girl looks at him in surprise as he takes off his helmet and tells the her that he doesn’t like waiting. 
  
Rachit Gupta, CMO, Hero Lectro, said, "While planning our strategy for this year, one thing which stood out was the fact that Hero Lectro E-Cycles provide benefits which are far-ranging, be it saving our environment or leading a healthier lifestyle or even a cost-efficient way to move. Keeping this in mind and the fact our audience wants to reflect how they are different in their everyday life, #WantItFlauntIt gives the perfect message about how we want our customers to perceive not just Hero Lectro but also E-Cycles as a mode of commuting.” 
 
Sumanto Chattopadhyay, chairman and chief creative officer, 82.5 Communications India, said, "There's a certain attitude the Lectro rider has in the way that he rides through life. For him, it's not merely about getting from point A to point B, but about how you do it and the impression you make on the world." 
 
Chandana Agarwal, president,  82.5 Communications India-North, said, “Hero Lectro is the cool new thing in town. It’s an attitude, it’s a gadget, it’s a cycle and it is Electric. The brand has been building the category for a year and we think the landing thought #WantItFlauntIt captures the attitude of the people we are talking to. It is a cheeky film with an upbeat track that demonstrates what the Hero Lectro can do effortlessly.” 
 
Preeta Mathur, group creative director, 82.5 Communications India-North, said, “An ad film for an electric cycle, the new gadget in town, should have loads of sizzling attitude to it. That's what we've gone for in this ad, bringing out the ‘I don’t like waiting’ attitude of the new generation towards everything. We're counting on them not to wait to adopt--and flaunt--the new cool and environment-friendly way of commuting.” 
 
  
CREDITS:  
Agency: 82.5 Communications India 
Sumanto Chattopadhyay, chairman and chief creative officer, India 
Kapil Arora – co-chairman and CEO-India 
Chandana Agarwal, president - North  
Preeta Mathur, group creative director 
Creative: Pankaj Chauhan, Saurabh Anand, Shreya Shah 
Account management: Anuj Sharma, Anandini Kapur 
Planning: Anuraag Srivastava, Abhilasha Mathur 
Production house: Lucifer Circus 
Director: Avnish   
Producer: Gaurav Chanana 
 
Source:
Campaign India

Related Articles

Just Published

19 hours ago

WPP brings T&Pm fully within its global network

The agency will continue to operate independently, while collaborating closely with WPP’s wider network of companies.

20 hours ago

Performance vs. branding? You're asking the wrong ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.

20 hours ago

Indian consumers voice rising fear about tech ...

As AI and digital begin to encompass all aspects of work, 19% more Indians are worried about it destroying lives, an Ipsos study finds.

20 hours ago

‘Follow the Sun’ model, AI-driven capabilities to ...

The PR major’s in-house service production unit amplifies global reach through AI, time-zone synergies, and regional studios, in a bid to position itself as a leader in agile, high-quality content delivery.