Swiss watch brand Rado has launched a campaign with its global brand ambassador Hrithik Roshan. Conceptualised by the internal team of Rado along with Imran Khatri Productions, the film aims to promote the launch of Captain Cook's high-tech ceramic watch.
The film showcases Roshan as a voyager exploring different elements of nature. It showcases cinematic shots of Roshan embodying the ethos and curiosity of a voyager.
With this film, the brand aims to position itself as a natural style statement for an adventure enthusiast.
CREDITS:
Creative team: Imran Khatri Productions
Creative team: Imran Khatri Productions
Director: Denzil Machado
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