WhatsApp has rolled out the second film which is part of its ongoing privacy campaign in India.
In this film that was conceptualised in-house, badminton player, HS Prannoy narrates the journey of how he helped India win the Thomas Cup 2022. The journey began with a group being created on WhatsApp, which was called 'it's coming home'. The players shared their strategies on the group which also helped as a motivation factor.
India beat Indonesia 3-0 in the finals of the tournament, which were held in Thailand.
Through this film, WhatsApp wants to showcase its privacy.
Avinash Pant, director - marketing, Meta India, said, “WhatsApp’s mission is to connect the world privately and this campaign highlights the multiple ways we defend privacy so users can feel free and confident with their messages. Through this film we want to celebrate our national champions who brought home the coveted Thomas Cup and demonstrate how WhatsApp provided them a safe space where they felt empowered to have private conversations even during vulnerable moments because they knew their messages were always protected and secure, no matter where they are. We want to show people the closeness that’s possible with WhatsApp’s built-in layers of protection without compromising on the assurance of privacy and personal space to live your dreams in private until they're ready to be shared with the world.”
