Hyundai aims to score a goal for sustainability with Steven Gerrard

Hyundai has rolled out a global campaign titled 'goal of the century' featuring the Aston Villa manager and former Liverpool FC midfielder Steven Gerrard. 

 

Conceptualised by Jung von Matt, the film narrated by BTS RM showcases different pursuits to shoot the greatest goal on the field and ties it in with the goal of saving our planet. The brand aims to instil the message of shooting the goal of the century in its gameplan to save humanity and unite the world for a more sustainable future. 

 

The film is rolled out on digital, paid channels, digital out-of-home (including the Piccadilly Lights in London). 

 

CREDITS:

 

Client: Hyundai

Agency:Jung von Matt

Strategy: Jung von Matt Sports 

Creative lead agency: Jung von Matt Spree (Berlin), Jung von Matt Neckar (Stuttgart), Jung von Matt Creators (Hamburg) 

Digital content production, asset adaptation and distribution: Jung von Matt Hangang (Seoul)

Producer: Markenfilm Hamburg GmbH and Infected GmbH

Director: Julien Martorell and Quentin Garabedian 

Directors of photography: Benjamin Todd and Thomas Hole 

Executive producer: Oliver Schertlein. 

Media planning and buying: Innocean Worldwide