Hyundai has rolled out a campaign featuring brand ambassadors Deepika Padukone and Shah Rukh Khan to highlight the features of the newly launched Creta.
Conceptualised by Innocean Worldwide, the film showcases Padukone and Khan joining forces to combat crime and apprehend fugitives. It kicks off with Padukone eagerly anticipating Khan's arrival to initiate their mission. Khan makes a stylish entrance in a Creta, enhancing their ability to swiftly pursue and apprehend criminals on the loose. Racing against time, they reach the criminals' truck, where Khan strategically attaches a tracking device armed with a bomb. This tactic not only allows them to monitor the criminals' movements through the Creta but also adds a thrilling dimension to their pursuit. The film showcases their agility as they skillfully dodge the criminals' attempts to escape, effortlessly jumping from one building to another.
The film was rolled out on YouTube on 17 January.
CREDITS:
Agency: Innocean Worldwide India
Production company: Bang Bang Mediacorp
Director: Siddharth Anand
Director of photography: Satchith Paulose
Producer: Roopak Saluja and Kareena Dalal
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