Hyundai pitches Santro, Nios and Aura as smart offerings for India

Hyundai Motor India has rolled out a campaign ahead of the festive season titled 'smart cars for smart India'. 

 

The film has been conceptualised by Innocean Worldwide and shows Hyundai's Santro, Nios and Aura. It shows how the Santro and Nios come with advanced features that make it the smart option while the Aura is a reward for a person's promotion.

 

Tarun Garg, director - sales, marketing and service, Hyundai Motor India, said, “Hyundai has a very strong customer centric product development strategy that enables us to empower customers with benchmark product offerings. Our product strategy is to constantly innovate and develop 'smart cars for smart India' catering to the needs of tech savvy millennial customers seeking best-in-segment technology, features and quality. Since inception, Hyundai has offered products that are smart on style, substance and technology across all the segments making it the most loved and trusted brand of choice of Indian customers.” 

 

The campaign will be running across TV, print, radio, digital, CRM and dealer POS for a month.