Infosys has rolled out a campaign for pride month 2022.
Conceptualised by Lintas Live, the film aims to encourage people to not let the world define them and inspires everyone to choose any colour or identity they’re comfortable with.
The film features an animated character with a rainbow heart on his chest and showcases how society tries to wipe out his true colours so that he can fit in. The film then goes on to show that when the man grows up, he doesn't let society determine the true colours of his identity, but decides to be comfortable with himself and embrace it with pride.
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