JioSaavn has appointed Creativeland Asia for its marketing communications and rolled out a campaign #findyourdhun (find your tune).
The films showcase that everyone has a soundtrack to significant moments in their life. The four short films showcase how a Dhun (a tune) can transform moods, fortunes, and barriers.
Sajan Raj Kurup, founder and chairman, Creativeland Asia, said, “Music is the soul of our existence and all of us have a Dhun that our heart clings to. Sometimes we may not be able to put our emotions into words, but for every mood, every emotion, every feeling – there is a tune that well describes it. JioSaavn with its rich collection of music allowed us to add more magic to finding your Dhun. Shankar Mahadevan is a pleasure to hear and together with the ‘my country my music’ campaign, we are confident of touching our audiences’ souls and creating a positive business impact for JioSaavn.”
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