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As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not airtime.
Turning steam into symphony, Taj Mahal Tea brews emotion, art and culture into its latest multi-sensory activation.
The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.
From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.