Campaign India Team
Feb 08, 2024

Puma denies split with Virat Kohli

MD of the sports apparel brand states that the relationship with the Indian cricketer will continue

Puma denies split with Virat Kohli
After media reports of Virat Kohli ending his stint with Puma as brand ambassador, the sports apparel brand's managing director issued a statement.
 
On 7 February, reports in the media emerged that Kohli was moving as brand ambassador of Agilitas Sports, the venture started by Puma's former MD Abhishek Ganguly.
 
However in his statement, Karthik Balagopalan, said that Puma's relationship with Kohli is long-standing and continues. 
 
Kohli has been Puma's brand ambassador since 2017. The deal was estimated to be worth INR 100 crore. Prior to this, he had an INR 30 crore deal with Adidas for three years.
Source:
Campaign India

Related Articles

Just Published

1 day ago

FanTV secures $3 million funding

The Sui blockchain-based content platform uses AI to offer users an engaging content consumption experience while helping creators own and monetise their content.

1 day ago

APAC revenue dips for Edelman as global revenue ...

Like-for-like global revenues were $986 million last year, compared to $1.04 billion in 2023 while APAC revenues were down 11.5%

1 day ago

Unlocking new creative frontiers for design ...

AI can help design agencies simultaneously test multiple creative directions, saving time and boosting efficiency, says the chief technology officer at Social Donut.

1 day ago

Coach’s AI-powered handbags take a swing at a ...

By harnessing Adobe Firefly’s generative AI, Tapestry is redefining handbag design—scaling creativity while maintaining brand integrity.