Campaign India Team
Jan 09, 2024

Gurpreet Singh moves to GroupM Nexus India

Was with Performics

Gurpreet Singh moves to GroupM Nexus India
GroupM has announced the appointment of Gurpreet Singh as head of performance for Nexus in India.
 
He moves after a 12-year stint with Performics, where he was most recently managing partner. 
 
Singh's mandate at Nexus is to drive a 'high-performance' culture. 
 
Priti Murthy, president, GroupM Nexus India, said, "Gurpreet will assume the key responsibility of cultivating a culture of high performance. He will be committed to ensuring that individuals within GroupM have the necessary resources and motivation to succeed. I am confident that they will benefit immensely from the integration of cutting-edge technology, data-driven approaches, and automation solutions which will be helmed under him. Additionally, his sharp focus on customer centricity will enable us to deliver incremental growth for GroupM agencies.”
 
Atique Kazi, president – data, performance and digital products, GroupM India, added, "Gurpreet’s expertise will strengthen the performance vertical within GroupM. He will be crucial in implementing automation, data, and technological solutions for GroupM in India, ensuring maximizing ROI for clients. We are certain that his expertise will help the company continue to deliver innovative solutions for clients.”
 
Singh said, “I am thrilled to be a part of this dynamic team and eager to apply my experience and expertise to deploy advanced technologies and automation initiatives across GroupM. I truly believe in the vision of building the World’s largest performance capability engine and look forward to unlocking the next era of performance for GroupM.”
 
He has also worked with Zeta Interactive and Naukri.com.
Source:
Campaign India

Related Articles

Just Published

1 day ago

Magnite upgrades SpringServe video platform

The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

2 days ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

2 days ago

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.