Lay’s has rolled out its thinnest range of chips ever - Lay’s Wafer Style for which a film conceptualised by Wunderman Thompson has been released.
The film features actors Alia Bhatt and Siddhant Chaturvedi. The duo are in a library and engage in playful chatter as the paper thin wafer is introduced by the voiceover.
Anshul Khanna, senior director and category head – foods, PepsiCo India, said, “We have been frontrunners in delighting Lay’s fans with unique and flavourful experiences. With the launch of s Wafer Style, we are ready to delight fans again with the thinnest chips from the house of Lay’s. Keeping consumer preference in mind, we’ve created region-specific flavours in a format that will be loved by all. We’re excited to have our brand ambassador Alia Bhatt featuring alongside Siddhanth Chaturvedi to create magic with this new campaign. We are confident that the audience will love this new offering Lay’s Wafer Style just like our other food innovations.”
Ritu Nakra, senior vice president, Wunderman Thompson, said, “The new Lay’s Wafer Style is a chip so thin, light and crispy it gives you an irresistible melt-in -your mouth experience. The playfulness of the Wafer style chip is brought alive by the fresh pairing of Alia and Siddhant in the new campaign. Watch the intriguing chip flip by Alia and grab your pack to enjoy this new chip on the block.”
CREDITS:
Creative agency: Wunderman Thompson
WPP Lead - PepsiCo Foods, India: Ritu Nakra
Chief creative officer: Senthil Kumar
Executive creative director: Udayan Chakravarty
Strategy leads: Atishi Pradhan
Creative directors: Sameer Kumar, Chetan Malvi
Copywriter: Aakash Aher
Film department: Mandeep Singh
Account management: Sougata Kundu, Barnali Dey
Production house: Breathless Films
Director: Vinil Mathew
Producer: Swadha Kulkarni
