Watch the film here
Hindustan Unilever has rolled out a film for its flagship soap brand, Lux, featuring celebrity couple Virat Kohli and Anushka Sharma, who are fondly known as 'Virushka'.
The film opens with Sharma bathing with Lux. Once she's out and ready, her glow leaves Kohli stumped who sings the famous Mohammed Rafi track 'Chand Sa Roshan Chehra' for her. The duo dance to the track together.
The film was published on YouTube on 30 July and has been conceptualised by Contract Advertising.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.
Sportz Village’s new campaign celebrates school coaches as change-makers, weaving emotion and grit into the story of a young cricketer.
The pharma firm’s senior VP says Gen AI levels the field, making smart deployment of innovative ideas the key to success.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The proposed guidelines reshape marketing with data localisation, requiring innovative compliance strategies to thrive in India’s evolving digital ecosystem, opines LeapX's CEO.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
