Watch the film here
Hindustan Unilever has rolled out a film for its flagship soap brand, Lux, featuring celebrity couple Virat Kohli and Anushka Sharma, who are fondly known as 'Virushka'.
The film opens with Sharma bathing with Lux. Once she's out and ready, her glow leaves Kohli stumped who sings the famous Mohammed Rafi track 'Chand Sa Roshan Chehra' for her. The duo dance to the track together.
The film was published on YouTube on 30 July and has been conceptualised by Contract Advertising.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising competition from lab-grown diamonds.
.png&h=268&w=401&q=100&v=20260108&c=1)
Directed by Emmy Award‑winner Rhys Thomas and produced by Stink London, the hotel chain has launched localised versions for India, Japan, and Korea.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Atul Sharma exits after seven years at the helm.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.
