Maaza Mango Lassi gets Ananya Panday to press pause

Maaza has expanded its product portfolio by entering the lassi category and rolled out a film for the same.

 

The film features actor Ananya Panday and has been conceptualised by T&P (part of OpenX from WPP). The film wants consumers to slow down the pace of their lives and delivers this through a narrative of Panday slowing down and enjoying the taste of Maaza Mango Lassi at the expense of sneaking out of her house.

 

Ajay Konale, senior director - marketing, nutrition category, Coca-Cola India and Southwest Asia, said, “Maaza is a homegrown legacy brand and has been cherished by Indians for decades across generations. With the launch of Maaza Mango Lassi, we aspire to revive nostalgic memories of traditional flavours fused with a contemporary twist. We are delighted to have Ananya Panday on board as our brand ambassador, whose vibrant and dynamic persona aligns perfectly with Maaza's brand ethos.”

 

The campaign is spread across media.