Manforce Condoms has launched a film as an extension of its #BetterEndings campaign which was launched on Father’s Day last year. Conceptualised by Grapes Digital, the film tells the users the importance of using a condom to avoid a situation such as fatherhood.
The film showcases a couple in which every scene shows the husband helping his wife with things she struggles to do. The scenes end with the dialogue ‘Who’s your daddy?’. Towards the end, the dialogue is followed by a child’s cry, reminding unprepared fathers of what they could have avoided, had they used protection.
Joy Chatterjee, DGM, Mankind Pharma, said, “Safe intimate relations have always been our core message to our consumers. The situations between last year and this year remain similar and hence the thought of the continuation of our #BetterEndings campaign. The concept and thought behind the campaign remains the same, it’s an initiative to reach out to the masses and keep them informed that we all should have our share of fun, but be cautious and take necessary protection.”
Shradha Agarwal, COO and strategy head, Grapes Digital said, “Keeping in mind the lockdown in the second wave of Covid-19, we were still seeing a rise in quarantine babies. Based on our research and the current situation, we continued with our season 2 of the campaign, keeping the core message intact. This is the best occasion to warn men against the fatherhood situation that they will land up in, if they do not use protection.”
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