Maruti Suzuki asks people to 'Drive easy' with the Celerio

Maruti Suzuki India has released a TV campaign for the Celerio - its latest offering in the small car segment. The TVC conceptualised by Publicis Capital went on air on 5 February and it communicates the ease of driving with a Celerio by highlighting features like the ‘auto gear shift’ and superior ‘mileage.’

The film opens with a red Celerio shown on the road. Soon, the car comes to a halt at a traffic intersection. The occupants of the car comprising a young family have a conversation while the car is waiting at the signal. As the signal turns green, the man shifts the gear into motion and holds his wife’s hand as the car moves ahead. The TVC then showcases a blue Celerio occupied by four young executives while the super reads ‘CICO styling’ and ‘Best in class 23.1 kmpl –Auto gear shift and manual.’ The film ends with other happy occupants of Celerios shown with the voice over saying, “The all new Maruti Suzuki Celerio- India’s first auto gear shift. No more changing gears and stressing about mileage. Life takes a leap.”

On the campaign, Manohar Bhat, vice president – marketing, Maruti Suzuki India, said, “Our aim with the TVC was to highlight the new way of driving. Indian customers are often stuck in traffic jams. The stop and go jams are tiresome. The new Celerio with the Auto Gear Shift technology brings back the pleasure of driving. The TVC highlights how easy it is to drive Celerio even in crowded traffic conditions. Customers have to do just this."

Credits
Client Maruti Suzuki India (Celerio)
Creative agency Publicis Capital