Campaign India Team
Oct 23, 2017

MMGB: Ching's gets Sridevi rapping to a 'super cool mother' track

Watch the film conceptualised by Grey India here

Struggling to get back to work mode post the long weekend?
 
This peppy track from Ching's featuring Sridevi may help you wake up. Conceptualised by Grey India, this film is for Ching's range of 'Snacky Oats'. 
 
It opens with two children singing a traditional song for their mother describing her as good, truthful and innocent. At this point, Sridevi steps in with the 'Super Cool' song featuring vocals by Hard Kaur. 
 
 
   
Source:
Campaign India

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