MMGB: KamaSutra returns to television with 'The Art of Making Love'

KamaSutra, the condom brand from JK Ansell, has rolled out a TVC. 

 

The campaign titled 'The Art of Making Love' and has been conceptualised by Interface Communications. The 60-second TVC features a couple engaged in a series of intimate and sensual dance moves.

 

A QR code campaign is running across ATL and BTL. At each touch-point, the line 'Learn KamaSutra In 60 Seconds' will be displayed along with a QR code. Through a pattern of links, the audience will be led to the ad film.