MMGB: Pepsi Max makes commuters jump with alien invasions and tigers at London bus shelter

An alien space invasion, tigers running loose, a giant tentacle emerging from the depths of the underground and a giant robot destroying buildings with laser beams in its eyes: this bus stop has it all.

Pepsi Max installed a London bus stop on New Oxford Street with digital technology and a camera facing the street behind the shelter, giving the allusion that the digital display was a glass window panel.

The different effects were then played on top of this image, causing passers by to stop, stare and take pictures.

The article first appeared on Marketingmagazine.co.uk