The Work
Campaign India Team
Sep 11, 2017

MMGB: Serge good, surge bad

View the film conceptualised by Thinkerbell here

Were you one of those who struggled to get a cab to work and succumbed to surge pricing in order to not be late to work this Monday morning?
 
This campaign by Thinkerbell for 13Cabs (Australia) contrasts a friendly taxi driver named Serge against a certain ride-sharing company's practice of letting prices surge upward when it feels people will have no choice but to pay. 
 
 
 
Source:
Campaign India

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