Campaign India Team
Nov 01, 2019

MMGB: Cab company promotes old-fangled ride-hailing method

THE WORK: 'Heads up' for 13cabs by Thinkerbell.

Struggling to get a radio cab this Monday morning? 
 
Australian taxi service 13cabs is tweaking the noses of Uber and its ilk with a campaign reminding people that sometimes, the old-fashioned way of hailing a ride—putting your hand in the air—is still the fastest option. 
 
So, perhaps it's time to hail a Black and Yellow (or whatever the colours are in your city) and get yourself to work! 
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Women comprise 47% of India's online shoppers: ...

75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.

2 days ago

MTR serves up a steaming bowl of culture and comfort

By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.

2 days ago

AI’s ‘Sputnik moment’: What DeepSeek could mean for ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

2 days ago

The multi-screen juggle: How brands keep up with Gen Z

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.