Mother Dairy recently executed an OOH campaign for its dairy whiteneer brand Dailycious. The OOH exercise was executed in Guwahati by MOMS, a part of Madison World, to launch the product.
The creative was installed in major market areas, bus shelters and major nodal points of the city, informed an official statement. It features a tea cup, with lighting calibrated to give the impression of milk being poured into it.
Dipankar Sanyal, COO, MOMS, said, "At MOMS, we look at solving our client’s business needs using innovative, disruptive outdoor strategy and execution to create high level engagement for consumers.”
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