The Work
Campaign India Team
Jul 29, 2021

Mother’s Recipe’s Desi Schezwan Chutney promises excitement on a dull day

Watch the film conceptualised by Triton Communications here

Watch the film conceptualised by Triton Communications here

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

CCI raids raise questions on advertising ethics in India

2 CCI raids raise questions on advertising ethics in India

Kia's Sonet embarks on a journey of uncharted thrill

3 Kia's Sonet embarks on a journey of uncharted thrill

Adland under scrutiny: CCI raids top agencies over alleged price-fixing

4 Adland under scrutiny: CCI raids top agencies over alleged price-fixing

Cadbury 5 Star gives the AI revolution a humorous pushback

5 Cadbury 5 Star gives the AI revolution a humorous pushback

Brand banter or brand blunder? The fine line in cola wars

6 Brand banter or brand blunder? The fine line in cola wars

Moves and wins roundup: Week of 24 March

7 Moves and wins roundup: Week of 24 March

Apple and Google’s RCS deal: A messaging shake-up for marketers?

8 Apple and Google’s RCS deal: A messaging shake-up for marketers?

Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

9 Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

Paddy’s new bet: Another indie shop in a crowded market

10 Paddy’s new bet: Another indie shop in a crowded market

Related Articles

Red Label's heart-touching film works on the sense of smell
Advertising
Feb 28, 2024
Campaign India Team

Red Label's heart-touching film works on the sense ...

Triton Communications wins two new accounts
Advertising
Feb 10, 2015
Campaign India Team

Triton Communications wins two new accounts

Kiara Advani's work goals Stayfree of stress during periods
The Work
Feb 24, 2023
Campaign India Team

Kiara Advani's work goals Stayfree of stress during ...

WeWork makes space for diversity and inclusivity
The Work
Sep 20, 2022
Campaign India Team

WeWork makes space for diversity and inclusivity

Just Published

Campaign roundup: Week of 31 March
Advertising
12 hours ago
Campaign India Team

Campaign roundup: Week of 31 March

The latest ad films and campaigns from brands like Wizikey, Royaloak, Royal Challenge Packaged Drinking Water, and more, in our weekly roundup.

Wavemaker, Mondelez emerge top winners at EMVIE Awards 2025
Advertising
12 hours ago
Campaign India Team

Wavemaker, Mondelez emerge top winners at EMVIE ...

EMVIES receive 1,779 entries from 33 agencies this year with 443 entries being shortlisted for evaluation.

‘Digital twins are not the enemy’—H&M's AI influencer models spark debate
Advertising
15 hours ago
Elizabeth Wiredu

‘Digital twins are not the enemy’—H&M's AI ...

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.

Elon Musk’s xAI acquires X for $33 billion
Advertising
15 hours ago
Joseph Arthur

Elon Musk’s xAI acquires X for $33 billion

The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.