Campaign India Team
Oct 10, 2016

Myntra brings festive shopping home, ushers in an early Diwali

Watch the ad film conceptualised by Happy mcgarrybowen

Myntra has rolled out a film ahead of Diwali, conceptualised by Happy Mcgarrybowen. The brand continues with Bollywood actors Ira Dubey and Abhay Deol from its campaign in May to promote offline shopping.
 
This film opens with Deol setting up lights at home. Asked by his partner, Deol sarcastically retorts saying he's doing 'Particle physics research'. Dubey is not amused as they have not done their Diwali shopping yet. The door bell rings. Deol opens the door saying they are now, as he takes delivery of a consignment from Myntra. He hands over the parcel to Deol. It has a variety of items for her. He sends Dubey to the 'trial room' inside as a voice over introduces Myntra's festive season collection. 
 
Dubey then appears in one of the newly purchased items. An appreciative Deol says Diwali has arrived early, even as she taunts playfully that they haven't put up the lights yet. The film ends with a voice over saying, 'Try Myntra, you'll love it'. 
 
The film went live on Myntra's YouTube page on 7 October and is currently airing on television.
Source:
Campaign India

Related Articles

Just Published

23 hours ago

Local pitches make up 62% of India’s total 2024 ad ...

Wavemaker, Spark Foundry, PHD emerge as top media agencies, finds New Business Barometer 2024 report by COMvergence.

23 hours ago

Havas appoints global data and tech leaders

Names Dan Hagen as the group’s global chief data and technology officer and Jamie Seltzer as the global chief data and technology officer for HMN.

1 day ago

India’s M&E sector to reach INR 3.10 lakh crores in ...

Radio revenues grow 9% in 2024 to INR 2,500 crores; digital media ad revenues expected cross INR 1 lakh crores in 2026, finds FICCI- EY report.

1 day ago

M&C Saatchi restructure sees profitability rise by 294%

Group has shifted towards non-advertising specialisms.