Watch the film conceptualised by DDB Mudra Group here
A ball and a hoop in a backyard is where it all began. And in no time, it became a part of everyday conversations, redefined pop culture and introduced swag to generations of fans. Now, it’s here to claim yet another backyard. Ours.
To promote the NBA India games that will be held next month, DDB Mudra has conceptualised a minute long film that has been unveiled today. Watch the film here.
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Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
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His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.
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