Campaign India Team
Nov 08, 2022

Nykaa extends association with Janhvi Kapoor, gets her as the face of fashion vertical

Rolls out film featuring the actor

Nykaa has extended its association with brand ambassador Janhvi Kapoor by appointing her as the face of its fashion vertical.
 
A film featuring the actor has been rolled out to showcase that Nykaa now has two apps, one each for 'Beauty' and 'Fashion'.
 
Adwaita Nayar, co-founder, Nykaa, and CEO, Nykaa Fashion, said, “Janhvi is a true, modern style icon who has already established her flair in the beauty game with Nykaa. She brings great relatability and influence to the table and we cannot think of anyone more apt to represent the spirit of our fashion offering. I’m excited to further strengthen our association with Janhvi and together build brand love for Nykaa.”
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Call for entries: Campaign Asia-Pacific’s 2025 ...

The 2025 Power List is open for nominations! We’re spotlighting the marketers who are driving innovation, shaping consumer behaviour and redefining the marketing game across the region. Know a trailblazer leading the charge or think it’s your time to shine? Nominate now.

1 day ago

Women’s cricket searches by Indians rose 103% in ...

The live music events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts saw 43% increase in searches in 2024, according to a Kantar report.

1 day ago

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.

1 day ago

Take a peak: How marketers can turn digital noise ...

In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.