Nykaa and Janhvi Kapoor urge women not to make make-up choices

Nykaa has rolled out a campaign featuring brand ambassador Janhvi Kapoor.

 

Conceptualised by Sideways, the campaign consists of a film which shows Kapoor and her partner packing for a two-day trip to Goa. While Kapoor is packing all her make-up, her partner looks at her bag which is full, and jokingly asks whether it'll be enough for the trip. Kapoor explains the use of each of the items and states why she needs to take them. The film ends with Kapoor joking that she can leave one thing behind - her partner. 

 

Shalini Raghavan, group CMO, Nykaa, said “At Nykaa, a shared love for beauty has underpinned our relationship with consumers. By listening to them closely and consistently bringing their beauty desires to their doorstep, we have become a much-loved part of their lives and we greatly value this position. With our 'all that you love' campaign we want to acknowledge their emotional connection with us and invite many more women to experience the joy of discovering Nykaa’s limitless world of beauty that cuts across categories and choices.” 

 

Abhijit Avasthi, co-founder, Sideways, said, "Sideways has conceptualised and brought to life the campaign keeping in mind that there is something for everyone at Nykaa; where the girl-next-door can play, explore and experiment, looking and feeling beautiful, in a safe judgement free environment."