Campaign India Team
Apr 18, 2017

Officer's Choice pays a tribute to groundsmen

Watch the digital film conceptualised by Triton Communications here

Allied Blenders and Distillers has launched a digital film to promote its Officer's Choice Blue whisky.

This IPL cricket season, Officer’s Choice Blue acknowledges the unsung heroes of the game - the groundsmen. Using Hindi poetry as the narrative the ad captures the hard work and dedication of the groundsmen and the sacrifices they make to ensure that the game goes on. It ends with celebrity cricketers from the Delhi Daredevils team saluting the efforts of the groundsmen with the tagline, #SaluteTohBantaHai

Ahmed Rahimtoola, head of marketing, Allied Blenders and Distillers, said, “Officer’s Choice Blue has been committed towards recognising the good that comes out of ordinary people during everyday life. This communication strongly conveys our brand’s long–standing view on the timeless value of righteousness, and the need to bring about positive change. ”
 
The film was published on 12 April 2017. 

 

Source:
Campaign India

Related Articles

Just Published

18 hours ago

Campaign roundup: Week of 4 Nov

The latest ad films and campaigns in India from brands such as Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.

21 hours ago

What will it really take for adland to divest from ...

Financial profit is often attributed as the main reason agencies continue to work with fossil-fuel clients. Experts in the industry argue that stricter regulation and forward-thinking measures are needed to move away from agencies’ over-reliance on fossil fuels.

22 hours ago

Moves and wins roundup: Week of 4 Nov

Our weekly news roundup includes the latest appointments and account-wins from Flags Communications, Sokrati, VWO, PR Professionals, Zeno Group, and more.

22 hours ago

Is generative AI eroding media's ethical core?

SearchGPT has arrived, and the media industry's ethical reckoning is upon us. Initiative's Charles Dangibeaud demands immediate action: a robust ethical framework for AI-powered media buying is no longer a luxury; it's a necessity.