Allied Blenders and Distillers has launched a digital film to promote its Officer's Choice Blue whisky.
This IPL cricket season, Officer’s Choice Blue acknowledges the unsung heroes of the game - the groundsmen. Using Hindi poetry as the narrative the ad captures the hard work and dedication of the groundsmen and the sacrifices they make to ensure that the game goes on. It ends with celebrity cricketers from the Delhi Daredevils team saluting the efforts of the groundsmen with the tagline, #SaluteTohBantaHai