Campaign India Team
Apr 18, 2017

Officer's Choice pays a tribute to groundsmen

Watch the digital film conceptualised by Triton Communications here

Allied Blenders and Distillers has launched a digital film to promote its Officer's Choice Blue whisky.

This IPL cricket season, Officer’s Choice Blue acknowledges the unsung heroes of the game - the groundsmen. Using Hindi poetry as the narrative the ad captures the hard work and dedication of the groundsmen and the sacrifices they make to ensure that the game goes on. It ends with celebrity cricketers from the Delhi Daredevils team saluting the efforts of the groundsmen with the tagline, #SaluteTohBantaHai

Ahmed Rahimtoola, head of marketing, Allied Blenders and Distillers, said, “Officer’s Choice Blue has been committed towards recognising the good that comes out of ordinary people during everyday life. This communication strongly conveys our brand’s long–standing view on the timeless value of righteousness, and the need to bring about positive change. ”
 
The film was published on 12 April 2017. 

 

Source:
Campaign India

Related Articles

Just Published

2 hours ago

Publicis Groupe South Asia appoints Paritosh ...

Snehasis Bose takes on the role of group chief strategy officer for BBH India.

4 hours ago

Franklin Templeton courts change—but will women and ...

With #ChangeTheSoch and ‘Date A Mutual Fund,’ the brand bets on social shifts and Gen Z’s investment mindset—will it pay off?

6 hours ago

Publicis Groupe appoints global ECD

Matt Lever left his role as chief creative officer at BMB at the end of 2023.

6 hours ago

How the tariff war could strengthen Apple's ties ...

India could produce up to 25% of iPhones this year as Apple shifts production to counter escalating tariffs.