Campaign India Team
Apr 18, 2017

Officer's Choice pays a tribute to groundsmen

Watch the digital film conceptualised by Triton Communications here

Allied Blenders and Distillers has launched a digital film to promote its Officer's Choice Blue whisky.

This IPL cricket season, Officer’s Choice Blue acknowledges the unsung heroes of the game - the groundsmen. Using Hindi poetry as the narrative the ad captures the hard work and dedication of the groundsmen and the sacrifices they make to ensure that the game goes on. It ends with celebrity cricketers from the Delhi Daredevils team saluting the efforts of the groundsmen with the tagline, #SaluteTohBantaHai

Ahmed Rahimtoola, head of marketing, Allied Blenders and Distillers, said, “Officer’s Choice Blue has been committed towards recognising the good that comes out of ordinary people during everyday life. This communication strongly conveys our brand’s long–standing view on the timeless value of righteousness, and the need to bring about positive change. ”
 
The film was published on 12 April 2017. 

 

Source:
Campaign India

Related Articles

Just Published

12 hours ago

Tile trouble? Pidilite’s Roff has it all stuck together

Ogilvy ad fuses humour with utility, showcasing tile adhesives' unmatched durability through a hilariously chaotic yet relatable domestic mishap.

13 hours ago

Jaguar defends rebrand amid ‘vile hatred’ online

Jaguar could be facing its own Bud Light moment. However, its boss has defended the “bold” rebranding, saying the message had been lost in “a blaze of intolerance” online.

13 hours ago

Will community engagement help Uniqlo nail its INR ...

With revenues at INR 624.6 crore in FY23, the Japanese apparel company is focusing on personalised and digital marketing push to propel its growth.

14 hours ago

Upcountry consumers fuel 63% of India's short ...

According to estimates provided by the report, this category promises to be a $16–17 billion revenue opportunity by FY-2029 in the country.