Olx Autos gets Sharman Joshi to highlight its offerings

Olx Autos has rolled out a campaign titled 'Olxtraaa' featuring actor Sharman Joshi to highlight its price offerings for pre-owned cars. 

Conceptualised by Lowe Lintas, the film through Joshi depicts a real-life scenario to reiterate Olx Autos' philosophy of providing extra benefits to its customers for second-hand cars. The film opens with a car seller asking a car dealer how much he will earn for his pre-owned car. The dealer gives him an offer. It then goes on to show Joshi, dressed as an Olx Autos representative, cut through a table the dealer and seller are sitting on. He highlights an Olx Autos price for the seller's pre-owned car, which lures the seller to choose Olx for its extra offerings. 

Siddharth Agrawal, country head - marketing, Olx Autos, said, “Our new campaign showcases our resolve to go that extra mile for our customers, be it by unlocking the ‘best price’ for them or providing the best experience when they engage with us. With this communication, we aim to be the preferred platform for customers by being relatable. Sharman Joshi's every-man persona in the films reflects that in the campaign yet again. Like in our campaigns, we deliver the message in a fun and humorous manner. Our creative agency Lowe Lintas helped us develop this differentiated campaign to unlock growth.”

Vasudha Misra, regional creative officer, north and west India, Lowe Lintas, said, “Olx Autos is fast becoming a brand where each campaign raises the creative stakes. Of course, a sharp proposition doesn’t hurt. After the staggering success of the ‘kya baat kar rahe ho’ (what are you saying!) campaign, Sidhant Mago and team are back with another fabulous series.”

CREDITS:

Client: Olx Autos

Creative agency: Lowe Lintas

Talent agency: M5 Entertainment

Creative: Vasudha Misra, Kartikeya Dixit, Sidhant Mago, Sandeep Bagga, Lalit Bharadva

Account management: Tanul Bhartiya, Vipul Shastri, Chaitra Nambiar

Planning: Anurag Prasad, Punit Singh

Production house: Pick Films

Director: Neal Massey

Associate director: Siddharth Potade and Samar Goley

Producer: Aayush Dua, Nupur Agarwal