Partner Content: Ever wondered what goes into making Fevicol commercials?

This 2 minute 30 seconds film takes us through the creative process with some interesting takes from the team behind the campaign.

 

One couldn’t agree more with Piyush Pandey, executive chairman and creative director. South Asia, Ogilvy and Mather, when he says, "Making a Fevicol film is always a huge challenge’. From ‘Pakde rehna, Chodna nahi’ to the current commercial, the brand has successfully proved its mettle by producing some of the most quirky commercials that we’ve seen on television."

 

Highlighting this trendsetting quality of Fevicol commercials, Bharat Puri, managing director Pidilite Industries, maintains, “The moment you mention Fevicol, people start talking about its advertising."

 

Interestingly, in the latest Fevicol Govinda TVC, the Govinda (the human pyramid which breaks the pot) was not supposed to move in the original script.

 

It was later added to the script to make it more fun, explains Prasoon Pandey, director, Corcoise Films: "It is interesting to note how an improvisation can alter the fate of a brand TVC. An undisputed champion in the craft of merging the brand’s core communication with local Indian sensibilities, here’s a brand which never fails to exceed its own genius."