Campaign India Team
Feb 10, 2020

Pepsi celebrates the 'solo swag' with Salman Khan ahead of Valentine's Day

Watch the music video here

Pepsi has rolled out an anthem featuring its recently appointed brand ambassador, Salman Khan.
 
The anthem 'Swag se solo' has been conceptualised by Wunderman Thompson and celebrates singles ahead of Valentine's Day. 
 
According to a statement from Pepsi, the brand is building on its thought of music being the best way to engage with the nation. 
 
The statement added, "Through this single, we are excited to bring a unique twist to what is traditionally seen as a week of celebrating couples. We want to rejoice the youth of today with music and urge all those who are single to embrace their relationship status with self-confidence, unshakeable self-belief and irrefutable Swag. With an icon such as Salman Khan grooving to the tunes of swag se solo, we are confident that the whole country will be dancing to the beats of the anthem.”
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

1 day ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

1 day ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

1 day ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.