Campaign India Team
Feb 10, 2020

Pepsi celebrates the 'solo swag' with Salman Khan ahead of Valentine's Day

Watch the music video here

Pepsi has rolled out an anthem featuring its recently appointed brand ambassador, Salman Khan.
 
The anthem 'Swag se solo' has been conceptualised by Wunderman Thompson and celebrates singles ahead of Valentine's Day. 
 
According to a statement from Pepsi, the brand is building on its thought of music being the best way to engage with the nation. 
 
The statement added, "Through this single, we are excited to bring a unique twist to what is traditionally seen as a week of celebrating couples. We want to rejoice the youth of today with music and urge all those who are single to embrace their relationship status with self-confidence, unshakeable self-belief and irrefutable Swag. With an icon such as Salman Khan grooving to the tunes of swag se solo, we are confident that the whole country will be dancing to the beats of the anthem.”
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Verystar’s OmniCRM clinches Tech MVP for 2024

Tech MVP 2024 spotlights this year’s most valuable product, recognised for its game-changing impact on customer relationship management across APAC.

2 days ago

India's print ads thrive amid Diwali's spark

In the festival’s glow, print ads prove resilient, delivering impact and reach that digital alone can't replace.

2 days ago

Alphabet posts 15% revenue increase for Q3

Ad revenue for the quarter came in at $65.85 billion, up about 10.4% year over year.

2 days ago

Dazzle, sparkle, sell: Brands fire their creativity ...

Tradition and human values meet innovation in campaigns, as companies celebrate the festival of lights with consumers.