Campaign India Team
Mar 07, 2022

Pepsi brings back Prem from the 90s and pairs him opposite today's Salman Khan

Watch the film conceptualised by Devaiah Bopanna here

Pepsi has released its summer campaign for the year which features brand ambassador Salman Khan.
 
The film has been written by Devaiah Bopanna and uses deep fake technology to show Khan in a double role. Khan is seen in his current avatar along with Prem, a character the actor played in the film Hum Aapke Hai Kaun. 
 
It opens in a bungalow similar to the one from the film and shows Prem and the Khan of today interacting. Prem engages Khan in a series of questions to know more about his future self. They discuss his body, the love and affection of fans and his wedding. 
 
Saumya Rathor, category lead, cola, PepsiCo India, said, “As a culture-curator, Pepsi has constantly endeavored to bring entertaining campaigns for its consumers through innovative storytelling. With Bollywood being a key consumer passion point in India, this new campaign takes the swag narrative several notches higher by featuring not one but two Salman Khans. For the first time in Indian advertising, we have leveraged hi-tech deep fake technology to recreate one of the most iconic characters of Indian cinema. We are confident that this campaign will resonate strongly with our consumers, given the entertainment quotient in this film.”
 
Devaiah Bopanna, the writer of the film, said, "We felt an instant rush when the brief landed on the table - to create a big summer campaign for one of the most legendary brands on the planet, featuring the biggest superstar in the country. Cliched as it may sound, we wanted to break category codes and push all the P's of marketing to its absolute limit.  It was a delight working with those who backed us to the hilt with this idea."
 
The campaign is spread across TV, digital, outdoor and social.
 
CREDITS:
 
Writers: Puneet Chadha, Devaiah Bopanna, Deep Joshi
Business and execution partner: Anil Nair

 

Source:
Campaign India

Related Articles

Just Published

16 hours ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

16 hours ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

16 hours ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

17 hours ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.