Polycab focuses on safety through a charming conversation between to-be parents

Polycab India has rolled out a film for its 'Green Wire' through which it looks to showcase its safety.

 

Conceptualised by Ogilvy, the film aims to spread the message that Polycab's wires are not just an electrical solution but they ensure the safety of households for years to come. It shows a conversation between a pregnant lady and her husband, while an electrician is doing the wiring for the child's room. The to-be mother is worrying about the child and the husband is seen calmly working along with the electrician to fix the nursery’s wiring, before assuring her about all her concerns.

 

Nilesh Malani, chief marketing officer, Polycab India, said, “Polycab India is an unmatched leader in the wires and cables segment and has attained wide acclamation all these years. We understand that wires often go unnoticed despite being the backbone of every electrical system. It's a low involvement category, but a crucial one. That's why this campaign, crafted in collaboration with Ogilvy, attempts to strike an emotional chord. New parents are always concerned about their child's future, and through this campaign, we aim to connect with our audience on a profound level, highlighting the significance of Polycab's Green Wire in ensuring a safe and secure environment for their precious little ones. We strive to ensure that Polycab Green Wire upholds our commitment to maintaining a strong connection with our valued customers.”

 

Sukesh Nayak, chief creative officer, Ogilvy India, said, “Through this campaign, we delve into the realm of dreams, showcasing the limitless possibilities they hold. Polycab's extra safe green wires play a vital role in shaping these dreams, effortlessly connecting and empowering us. The simple narrative touches an emotional chord with the consumers and demands their attention to pay heed to the wiring they use at home.”

 

The film is spread across TV and social media. 

 

CREDITS:

 

Brand: Polycab India

Client team

 

CMO: Nilesh Malani

VP - marketing wires and cables: Rajashekhar Reddy

AGM - marketing, wires and switchgears: Aman Mahadeshwar

AVP - digital, mass media and research: Tanushree Jain

 

Creative agency: Ogilvy

CCO: Sukesh Nayak

Senior CDs: Vivek Verma, Prasad Kulkarni

 

Group president (India): VR Rajesh

Client services director: Haripriya Mark

CSO (India): Prem Narayan

Vice president: Samhita Choudhary

 

Production House: Purple Vishnu Films

Director: Sainath Choudhury

Producer: Unnati Agarwal