Watch the film conceptualised by JWT Delhi here
Rajnigandha has launched a new digital film that highlights the positive spirit of competition in business and life.
Conceptualised by JWT Delhi, the film opens with a scene of a business man receiving the news that his arch rival has gone bust. He immediately takes off to visit his rival. What happens later is a pleasant twist in the tale.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Lalatendu Das, CEO, Publicis Media South Asia explains why brand marketers are still figuring out India’s fastest-growing retail channel.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
As Movember rounds out to a close, let's decode the evolution of modern masculinity through advertising.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Visualising the energy cost of curiosity, its latest campaign links innocent queries to grid failure in a power-hungry digital economy.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
How short-term sales spikes, such as Black Friday, are rewiring consumer behaviour.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
_20230323114359.png&h=268&w=401&q=100&v=20250320&c=1)
