Watch the film conceptualised by JWT Delhi here
Rajnigandha has launched a new digital film that highlights the positive spirit of competition in business and life.
Conceptualised by JWT Delhi, the film opens with a scene of a business man receiving the news that his arch rival has gone bust. He immediately takes off to visit his rival. What happens later is a pleasant twist in the tale.
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Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
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It will manage the brand's public relations and brand communications during its next growth phase.
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