Britannia gets the party going with Winkin’ Cow

Britannia has launched a campaign for its beverage brand Winkin' Cow to highlight its range of thick shakes. Conceptualised by McCann Worldgroup, the film aims to position the product as a ‘party in a bottle’. 

 

The film showcases gen z grooving to a dance routine with the product’s new avatar and its mascot. It looks to convey the message that the brand has a fun and adventurous spirit.

 

Abhishek Sinha, chief business officer, dairy business, Britannia Industries, said, “Britannia Winkin’ Cow is a beverage product line loved by all. We have been receiving positive feedback from our consumers and that is substantiated by our revenue figures that crossed INR 100 Crores in FY22, within just three years of its launch. As a customer centric organisation, we wanted to celebrate their love & admiration by launching their favourite Winkin’ Cow in an all new and improved thick shake range. The brand new sleek PET bottles are designed to elevate the consumption experience and the evolved packaging enables consumers to have a multi-sensorial experience with a delightful flavour. The new TVC perfectly captures the spirit of the new Winkin’ Cow range.”

 

Sambit Mohanty, head of creative, South, McCann Worldgroup, said, “From a tantalising aroma to a great mouth-feel and taste, new Winkin’ Cow milkshakes are truly a sensorial delight. To convey this in an entertaining manner, we hit upon the idea of a ‘Cowverse’ - where our gang of teens are transported to after drinking Winkin’ Cow. Our film brings alive this world in a fun, groovy way.”

 

CREDITS:

 

Britannia brand team:

Chief business officer, dairy business – Abhishek Sinha

Marketing head, dairy business- Sai Mahesh Vishwanath

Brand manager – Yamini Gupta

McCann Worldgroup team:

CCO- Prasoon Joshi

Head of creative - Sambit Mohanty

ECD, head of art- Rathish Subramaniam

Creative – Karthik R, Suresh P V, Binesh Sharma, Abhijit S S 

Strategy - Abhijith Shetty

Account management - Vishal Ahluwalia, Rachna KaviMahajan, Shourey Goswami, Murali VS

Agency producer- Karan Prabhakar

Production house - Firecracker film

Director - Raj Tambaku