Redmi India has rolled out a campaign featuring the wrestler, Dalip Singh Rana (The Great Khali) for its 10A and 10 range of smartphones.
The campaign consists of three films that have been conceptualised by DDB Mudra. In one of the films (above), Khali is testing the strength of the phone by sitting on it, jumping on it, and then lifting weights on it. The phone passes all three levels of testing.
The other films show the size of the phone and the features.
Muralikrishnan B, chief operating officer, Xiaomi India, said, “At Redmi India, our focus is to make technology more accessible to consumers across the country. With a vision to democratise the smartphone market, we constantly work towards products that elevate the consumer’s experience by providing them with affordable power-packed devices. We are extremely excited about our partnership with The Great Khali who, like our Redmi products, has won the hearts of many across India with his record-breaking performances. We are hopeful that through this campaign we will be able to connect with our consumers across the nation and build a preference for the #DeshkeSmartphone i.e., Redmi 10 series.”
.jpg&h=268&w=401&q=100&v=20170226&c=1)
