Campaign India Team
Nov 15, 2022

Reserve Bank of India and Amitabh Bachchan urge users to be alert and aware

Watch the film here

The Reserve Bank of India has rolled out a consumer awareness campaign featuring actor Amitabh Bachchan.
 
In the film, a couple has purchased a washing machine and is showing the same to Bachchan. That's when the man gets an alert on his phone, which urges him to scan a QR code and avail a Rs 2,000 cashback. Bachchan informs the man that one doesn't require a QR code scan or an OTP to avail cashbacks and warns him against financial fraud.
 
The film is running across social media.
Source:
Campaign India

Related Articles

Just Published

2 days ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

2 days ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

2 days ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

2 days ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.