Campaign India Team
Nov 15, 2022

Reserve Bank of India and Amitabh Bachchan urge users to be alert and aware

Watch the film here

The Reserve Bank of India has rolled out a consumer awareness campaign featuring actor Amitabh Bachchan.
 
In the film, a couple has purchased a washing machine and is showing the same to Bachchan. That's when the man gets an alert on his phone, which urges him to scan a QR code and avail a Rs 2,000 cashback. Bachchan informs the man that one doesn't require a QR code scan or an OTP to avail cashbacks and warns him against financial fraud.
 
The film is running across social media.
Source:
Campaign India

Related Articles

Just Published

1 day ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

1 day ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

1 day ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

1 day ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.