Sanjay Dutt and Arshad Warsi return to Munna Bhai roles for Acko

Acko has rolled out a health insurance product - Acko Platinum Health Plan, and rolled out a six-film campaign for the same.

 

Conceptualised by Leo Burnett, the film features actors Sanjay Dutt and Arshad Warsi, who appeared as Munna and Circuit in the Munna Bhai series. The duo had appeared together recently in a film for Danube Properties.

 

In the films, the duo focus on educating the audience on zero waiting period, 100 percent bill payment, the benefits of providing full disclosures of ailments for a stress-free claim process, and ease of filing claims.

Ashish Mishra, EVP - marketing, Acko, said, "Munna and Circuit have always challenged the status quo in their unique style. This fits perfectly with what we have also been trying to do at Acko. While building the product, we genuinely focused on simplifying health insurance and removing all the pain points that customers have to face. We are grateful to Mr. Hirani for bringing his unique style of storytelling of explaining complex issues easily, to this ad campaign. We would also like to thank our partners at Leo Burnett, who have worked tirelessly to bring this to life."

 

Vikram Pandey, national creative director, Leo Burnett India, said, "This was one of those ideas that everyone thought was fantastic but unachievable. Munna-Circuit helping people by challenging the age-old norms of the Health Insurance category seemed perfect. But getting Sanju, Arshad, and Raju Hirani to create the next episode of the Munna Bhai series, that too for an advertising campaign, seemed impossible."

 

He added, "Luckily, in Acko, we have a brave marketing team that works with us as partners. They pulled all the stops to make this happen. When we got the trio together, they were equally excited to be back again. It was the most amazing shoot I have been part of. Watching their chemistry play out was an absolute treat for a Bollywood buff like me. I am sure the audience will enjoy it as much as I did. Bole toh maja aane wala hai, maamu.” 

 

CREDITS:

 

Client: Acko

EVP - marketing: Ashish Mishra

Senior director marketing:  Nitin Khanna

Assistant manager marketing: Sanjeev Reddy

 

Creative agency: Leo Burnett, Mumbai

CEO-Leo Burnett South Asia and chairperson - BBH India: Dheeraj sinha

CEO and CCO: Rajdeepak Das

NCD: Vikram Pandey 

Executive director: Abhimanyu Khedekar 

ECD: Ashish Sharma

Associate ECD: Sagar Parab

Associate vice president: Shailee Mehta

Associate vice president - strategy: Raghav Swamy

Brand services director: Ryan Carlo 

 

Director: Raj Kumar Hirani

Associate producer: Zahra Kachwala

Production house: Prodigious

MD: Varun Shah