Sony LIV makes a public announcement on cricket

Tell the man who's watching it. Tell the man who's hearing it. Tell the children who are hanging from the trees like a dozen colourful kites, tell the ones who brave the rains. Tell the ones who scream and tell the silent spectators.

Tell the ones who watch it on a 105 inch TV screen and tell the ones who see it on a 5 inch mobile screen that the Indian cricket team's international tour can be watched only on Sony LIV.

The minute-long digital film captures the spirit of the country when they engage with their favourite sport and draws attention to the forthcoming tours with West Indies, Sri Lanka and South Africa.

CREDITS:

Client: Sony Liv
Creative agency: Publicis India
Creative team: Jigar Fernandes, Gururaj Rao, Srijan Shukla
Film head : Jignesh Maru
Account management: Paritosh Srivastava, Atin Wahal, Punit Bhatt , Poorvi Dhargalkar