Campaign India Team
Jan 04, 2024

Sony Liv unleashes the shark within a young entrepreneur

Watch the film conceptualised by Moonshot here

Sony Liv has rolled out a campaign 'corporate bidaai' (corporate farewell), to announce the release of the third season of Shark Tank. 

 

Conceptualised by Moonshot, the film illuminates the challenges faced by a young employee who, having endured exploitation from his bosses, bids farewell amid a chorus of sarcastic comments as he moves out of the office. As he departs, he deftly responds with clever comebacks when queried about the tasks that had subjected him to exploitation and pressure. The bosses find themselves at the exit, where they encounter the employee's co-founder. The co-founder articulates a commitment to treating the departing employee positively in their new venture, and together, they drive away with a car adorned with a sign proclaiming 'just founded.' The film concludes by unveiling the release date and timing for season three of Shark Tank.

 

 

The campaign was rolled out on YouTube and Instagram on 22 December 2023. 
 

CREDITS: 
Agency: 
Moonshot

Client: Sony Liv

Writers: Tanmay Bhat and Deep Joshi
Director: Rahul Bharti 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 hour ago

Balaji Wafers appoints Creativefuel as social and ...

The agency’s experience in building scalable, always-on digital ecosystems for large consumer brands played a key role in it securing the mandate.

4 hours ago

From spectacle to substance: what CES 2026 revealed ...

The global tech fest illustrated that the next wave of brand growth will come from those willing to invest in creative tech not as a layer, but as a capability.

4 hours ago

When the son walks his mother down the aisle

Jos Alukkas sidesteps bridal spectacle to centre a wedding moment where jewellery marks shared commitment, not ceremonial excess.

5 hours ago

The new battleground for brand loyalty

Vinod Kunj decodes why vernacular is the real vox populi (voice of the people).