Campaign India Team
Jan 04, 2024

Sony Liv unleashes the shark within a young entrepreneur

Watch the film conceptualised by Moonshot here

Sony Liv has rolled out a campaign 'corporate bidaai' (corporate farewell), to announce the release of the third season of Shark Tank. 

 

Conceptualised by Moonshot, the film illuminates the challenges faced by a young employee who, having endured exploitation from his bosses, bids farewell amid a chorus of sarcastic comments as he moves out of the office. As he departs, he deftly responds with clever comebacks when queried about the tasks that had subjected him to exploitation and pressure. The bosses find themselves at the exit, where they encounter the employee's co-founder. The co-founder articulates a commitment to treating the departing employee positively in their new venture, and together, they drive away with a car adorned with a sign proclaiming 'just founded.' The film concludes by unveiling the release date and timing for season three of Shark Tank.

 

 

The campaign was rolled out on YouTube and Instagram on 22 December 2023. 
 

CREDITS: 
Agency: 
Moonshot

Client: Sony Liv

Writers: Tanmay Bhat and Deep Joshi
Director: Rahul Bharti 
Source:
Campaign India

Related Articles

Just Published

27 minutes ago

FCB Group India rebrands as FCB India

Four agency brands, Interface, Kinnect, Neo, and Ulka, to come under its newly launched unified agency identity.

4 hours ago

Advertising in space: One giant leap for adland?

Brands are increasingly exploring the lucrative potential of advertising in space, with companies like StartRocket pursuing orbital billboards while others opt for more environmentally friendly near-space marketing alternatives.

4 hours ago

Omnicom reports global revenue of $3.7 billion in ...

Omnicom, however, saw organic revenue decline across more than half of its business sectors including PR and healthcare.

5 hours ago

Top mobile gaming apps boost customer LTV by 6% in ...

iOS generates 55% of total in-app purchase (IAP) revenue moving ahead of Android in 2024, finds Moloco Research.