Sony Pictures Sports Network looks to make the remote redundant

 Sony Pictures Sports Network has released a campaign to showcase its international offerings.

 

Conceptualised by Scarecrow M&C Saatchi, the campaign consists of two films. 

 

One film (above) shows a father watching a football match. His daughter, who is playing with a remote controlled car in the same room comes to him when the batteries die. The man solves her issue by giving her the batteries from the remote to indicate that he has no need of it since he's tuned into the channel.

The second film shows the man offer the remote to his dog to chew in order to save his shoes. 

 

The campaign is currently running on television with digital and social media extensions.