Campaign India Team
Nov 15, 2021

Star Sports celebrates unique rivalries

Watch the film conceptualised by the in-house team at Star Sports here

Star Sports, the broadcaster of the Indian Super League, has launched the campaign for this season's Hero Indian Super League.
 
The film titled 'Yeh India Ka Football Hai' (this is India's football) aims to articulate the key rivalries in the league.
 
A Star Sports spokesperson said, “Every Indian football fan looks forward to the power-packed live action of Hero ISL. We are thrilled to bring the football fans together to celebrate ‘India ka Football’ with another edition of the Hero ISL which will lay emphasis on an enhanced viewing experience, improved storytelling, product innovations, and stronger fan engagement.”
 
The tournament kicks off on 21 November. 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

AI, activism and climate change: Jaago Re gets a reboot

Tata Tea’s AI-powered campaign blends climate action with tech, using kids and code to shake adults out of their eco-apathy.

1 hour ago

Can BHIM’s emotional pivot win the trust battle in ...

In a bid to regain cultural relevance and user trust, BHIM 3.0 ditches cashback clichés for emotional storytelling—and aims for behavioural change, not just downloads.

15 hours ago

OMG India receives four Meta Blueprint certifications

Claims to be the first agency network in India to secure all four company-level Meta Blueprint certifications.