Campaign India Team
Aug 25, 2015

ISL nudges cricket ahead of season 2; 'Let's Football' chant returns

Watch the promo conceptualised by Ogilvy & Mather here

The promotional campaign for the second season of the Indian Super League (ISL) has begun with a film conceptualised by Ogilvy & Mather. 
 
Set to a mix of the 'Let's football' anthem from last season, it opens with two boys, one of whom has a football in hand, staring into a ground where a game of cricket is being played. It starts raining, causing the match to be called off. This brings a smile to the boys' faces. One of them places the ball on the ground and kicks it, hitting one of the cricketers on the head. The cricketer challenges the boy to take it from him. Even before he can finish the gesture, someone rushes in with a sliding tackle and takes the ball. The cricketers join in and the game spills over to the streets where more people join in. The film ends with the boy who was holding the football in the beginning saying, 'Kaun kambakht football nahi khelta' (Which idiot doesn't play football). 
 
The second season of the ISL kicks off on 3 October 2015.
 
(Amended at 15:39 hours on 25 August to credit Ogilvy & Mather, instead of Soho Square, basis a clarification from an Ogilvy & Mather India spokesperson) 
Source:
Campaign India

Related Articles

Just Published

8 minutes ago

What Chrome’s potential spin-off means for browsers ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.

18 minutes ago

When creativity misses the mark: What brands can ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can bankrupt a brand’s message when mishandled, while nodding at Jaquar’s latest campaign.

50 minutes ago

It's time we stopped treating Gen AI like our dirty ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.

1 hour ago

Delhi’s pollution crisis chokes ad agency productivi...

Agencies tackle the capital’s smog crisis with hybrid and digital strategies to ensure business continuity during peak festive season.